As the times push forward so do our cultural “norms”. And now, more than ever, we are living in a day and age where the majority of people are visual learners. Tap into those visual learners by utilizing video marketing.
This change has launched a video revolution in the marketing world. Wyzowl, a popular video marketing and research site, reports that 63% of businesses have incorporated video marketing into their strategy plan. This trend has been fueled by positive results and feedback since many consumers prefer the convenience of watching a short video instead of reading a longer article.
Unquestionably, video marketing is one of the newest tools in your marketing tool box and you may still have doubts on its efficacy, so here are our top 5 reasons why businesses need video marketing:
Take Advantage of the Second Largest Search Engine in the World
Youtube is the 2nd largest search engine in the world. In case you’re unfamiliar with Youtube (or have never used it) it’s a search engine used to find, watch and upload video content. The Huffington Post reports that Youtube has an estimated 1 billion visitors per month; That is a market that can’t be ignored.
Many businesses are taking advantage of Youtube’s amazing platform and are reaping the benefits from it. Just like ranking in Google, you can earn large amounts of revenue by attracting advertisers to your video content within YouTube.
Rank Higher in Google
Google is the largest and most used search engine in the world, so being visible on google is important. Having video content on your website can increase your rankings significantly. In fact, you’re 53 times more likely to gain first page rankings if you have videos embedded on your website.
The longer the video, the more time visitors will spend on your site; longer webpage visits builds trust with Google signaling that your website has great content. Whether you offer a product or a service, you can rank higher with the use of video content.
Google Rankbrain, In the simplest way possible, is the system (created by Google) that can replace the traditional way of ranking websites in the future.
It measures a website’s value based on how often people click on your site, stay on it, click around to other pages, and other features that signal how people use your site. Currently, Rankbrain isn’t the primary factor for website ranking, but it is still a major factor and should be kept in mind.
So, how can you improve on these key metrics and optimize for rankbrain and other search engines? Well, for one, there is incorporating video content into your marketing strategy. If you can effectively include videos within your content you can appeal to a very large and growing audience. When providing amazing content, Google Rankbrain can award you higher ranking.
Offers Consumers the Advertising They Prefer
According to “eMarketer”, 80% of consumers prefer to watch a video about a product/service vs reading about it. Consumers are roughly 10 times more likely to share, engage and comment on video content when compared to articles or blogs.
Video gives businesses the opportunity to attach emotion to information, which makes for a powerful shopping tool. If you can relate to your audience then you can influence them better, which is why providing consumers with video content is important.
Advertising doesn’t have to feel like advertising. When done right, video marketing can feel like a personable experience for your target market.
Popular Youtube personalities do an amazing job with this. Advertisers will pay them to shout out their products because they know that they have already developed that connection with their audience.
Their audience is happy to listen to a thirty second ad snippet, because their content is worth it. Video production helps to bridge that gap between the consumers and companies.
Video Showcases your Products/Services Better
More times than not, you’ll be more knowledgeable about your industry than potential customers. Depending on your industry this can create a significant gap in understanding that may cost you a sale.
Breaking down how a service or product is meant to work will make customers feel more confident in their purchases. One of the best, and most time efficient ways to do this is in an “explainer video”. Explainer videos are a great learning tool and will keep the potential buyer engaged and interested.
Product descriptions and titles, done right, have the ability to engage a prospective customer. However, no description can match video evidence of a product in use.
When showcasing some of the best products or services you offer, it is becoming increasingly necessary to show your audience instead of just telling them. One way to do that is implementing blog posts with video content embedded into the articles. Video is the perfect solution to explaining how your product works and how it can solve your client’s problems.
Boost Your Sales and Increase Conversion Rates
Video converts more customers; it’s as simple as that. Wyzowl also highlighted that 76% of businesses have reported an increase in sales in a survey of 576 business owners. 76% of them also reported an increase in traffic as well.
Vision and hearing are our most dominant senses, and videos ensure your audience is exercising both; keeping them more engaged. This can directly lead to more leads and sales. Additionally, it has also been known to increase click through rate.
Video Marketing Avenues
So at this point you know how video marketing can benefit your business… It is a huge factor in 2018 and will continue to be more prevalent as long as video continues to trend upwards.
What you might not know is the best way to market your videos…
So, what is the best way to implement video marketing?
In our opinion, it is bridging the gap between video and direct relationship marketing that makes all the difference. You can do that by utilizing new tools called “video brochures” or “video books”.
A video brochure is an embedded video file into a promotional brochure, card, mailer, book, or box. In plain terms, it allows you to show a video about your company or product without needing to pull out a phone or use anything other than the brochure you are already presenting.
So whether you run an e-commerce site, run a restaurant, or have your own law office, you can give potential clients the inside track to your business with a video.
Video brochures effectively bridge that gap between print advertising and direct relationship marketing to paint a picture to a client on why you are the best business in your industry.
Many are undecided on how marketing will be different in the future. Some think that all marketing should be done online now and others swear by traditional print advertising…
Well, now you can use the best benefits of print advertising and online marketing to boost your conversions and visibility.
A Little More on Video Brochures
Some of the goals behind a video marketing campaign include:
- Inspire emotion in your audience.
- Increase leads.
- Increase conversions.
Video brochures encompass all of these goals and they don’t solely live online. You can have a face-to-face meeting, utilizing many print advertising methods while still using the best of what we have in video technology.
Not only can video mailers and pamphlets help you with online marketing, but they can also help you in direct business meetings.
You can read more about the specifics of video brochures in this article.
The benefits of a great video marketing campaign are endless. With video, you can stay in front of your clients more than ever before.
Whether that client sees your video online or they see that video in person, video marketing has been widely known to help businesses grow and achieve new heights.